Branding · Logo · Print
Riz au lait de Charlotte, home cooking with real grain.
A logo, brand guidelines and materials for a small artisanal rice-pudding brand born during lockdown — an organic, mouth-watering identity, stretched from the flyer to the pin.
The project
The context,
and what we did.
The starting point
It all started during the Covid crisis: Charlotte began making homemade rice pudding for her family, friends and neighbours. Simple but delicious, word of mouth did the rest — that little side project turned into a real small business, with more and more people curious to taste it. She needed an identity to carry that momentum.
Our response
We built an identity in the image of the product: homemade, local and nature-friendly. The logo brings together three grains of rice that form a leaf; the “grunge” texture and the choice of typography give it an organic, artisanal feel. We laid out the website in Figma, kept simple and practical — there’s only one product, so best go straight to the point. We also produced flyers highlighting the many ways to season the rice pudding, two sponsored Facebook posts to boost this small local brand, and then stretched the identity across a whole range of objects: bags, pins, banners.
The outcome
Charlotte has an artisanal, consistent identity, carried from the logo down to the pins, that tells her homemade-cooking story. Enough to grow a good idea born in her kitchen into a small brand people recognise — and want to taste.