Logo · Print · Web
Chef Robin, cooking mouth-watering dishes
Identity, cards, website and photography for a private chef — a small, appetising brand, built fast and made for him to run on his own.
The project
The context,
and what we did.
The starting point
Robin Harkay is a private chef and caterer: original cooking and a convivial experience, in his clients’ own homes. To launch his business quickly, he needed a small visual identity — effective and ready to use.
Our response
We designed a logo that evokes the private catering service, with the name built right in — easy to recognise, easy to place anywhere. The business cards play on a turquoise colour and foreground his slogan, “Des bons plats, un bon chef” (“Good food, a good chef”). For the website, the watchword was autonomy: we went with a very simple WordPress that Robin can edit himself, with no technical skills required. And to make it mouth-watering, we shot the photography for several of his dishes, which can be ordered straight from the site.
The outcome
Chef Robin launched with an appetising, consistent identity, from the logo to the cards to the photos — and, above all, a website he runs on his own day to day. Everything needed to get the business going quickly and well — without depending on anyone to keep it alive.