Logo · Print
In Data Veritas, the truth is in the data.
A logo and business cards for a data analytics expert — a clever nod to "In vino veritas", between modern rigour and classical heritage.
The project
The context,
and what we did.
The starting point
In Data Veritas has brought its expertise to data analytics since 2018. To establish its image, the company needed a logo and business cards that convey both the seriousness of the craft and a personality of its own.
Our response
It all started with the name, a wink at the famous “In vino veritas”. We played on that double reading: the logo evokes the stacking of data, with a burgundy that slips in a discreet nod to wine. The typography follows the same idea — a modern “In Data” paired with a more handwritten “Veritas” — for a brand that is young and current, in the image of its field, yet keeps a piece of the heritage it draws on. The business cards carry over that style, with burgundy as the main colour.
The outcome
In Data Veritas has a clever, distinctive identity, consistent from the logo to the cards, that tells the story of its craft while carrying an extra touch of wit. A brand that sticks — exactly what an expert who wants to be remembered needs.