Logo · Print · Web
Kiné de le Court, a brand born from a totem.
A logo, website and photography for a physiotherapist's launch — an identity born from her scout totem, the squirrel, carried through with warmth and consistency.
The project
The context,
and what we did.
The starting point
Emilie de le Court is a physiotherapist in Kortenberg. As she launched her practice, she needed to exist online: a logo of her own and a clear website, to make herself known and welcome her first patients.
Our response
Emilie was after something dynamic and feminine. In conversation, one detail unlocked it all: a scout leader, she is deeply attached to her totem, the “Xerus” — a species of African squirrel. We made that animal the heart of the logo, a nod to her story that fits her new practice perfectly. For the colours, a pastel green for energy and a burgundy for the feminine touch, carried across all her materials for consistent communication.
The website follows the same line: simple and uncluttered, designed so her patients can get in touch and book an appointment without a detour. To bring it to life, we also shot the photography — her practice and her at work — so the site truly looks like her.
The outcome
Emilie started out with a personal, consistent identity that tells a piece of her story, and a clear website that makes booking easy. A launch well equipped to carve out a place — and a logo she fully recognises herself in.