Branding · Logo
Darek Construct, an identity as solid as wood.
A logo and visual identity for a construction company — initials cut like interlocking planks, carried from the building site to the brochure.
The project
The context,
and what we did.
The starting point
For over twenty years, Darek Construct has worked in construction and become a reference in Belgium for anyone after quality, innovation and reliability, in building and renovation alike. It needed an identity to match that reputation.
Our response
For the logo, we started from a simple shape built on the company’s initials. Since Darek works a lot with wood, we drew those shapes like the tight interlocking of planks — a material that is beautiful, strong and durable, in the image of the trade. The palette stays neutral and professional, with a subtle nod to wood.
With the logo, typography and colours in hand, we then rolled the identity out across all the everyday materials: two versions of t-shirts for the on-site crews, brochures, a banner and the website.
The outcome
Darek Construct has a consistent, credible identity that signals solidity and craftsmanship at first glance. Present everywhere from the building site to commercial communication, it gives the company an image as reliable as the work it delivers.