Branding · Print · Web
Pharmacie Chatelle, care goes online.
We modernised the website and image of a neighbourhood pharmacy, bringing a family-run practice closer to its patients — without losing its human touch.
The project
The context,
and what we did.
The starting point
Pharmacie Chatelle is a family-run pharmacy in Woluwe-Saint-Lambert, Brussels, deeply attentive to its patients. It wants to stay small and close, but its website ran on an old version of PrestaShop (1.6) with a dated interface that no longer served anyone. In 2022, it came to us to rethink its online presence.
Our response
Rather than throw everything out, we chose to reinforce what was already there. We led the project and, with our technical partner The Fabrik, migrated the site to PrestaShop 1.7 and then rebuilt the whole user experience. On the technical side: over 10,000 pharmaceutical products carried over, bespoke modules for ordering and tracking, catalogue synchronisation with Medipim, integrations with Febelco (stock) and Nextpharm (reservations and pricing), and even a React Native app to scan a prescription and order directly from the pharmacy.
On the design side, we evolved the site to make it simpler, clearer and friendlier: a child theme built on PrestaShop 1.7, customised for the pharmacy yet flexible enough to keep benefiting from updates. The site was also fully translated into Dutch to reach a wider patient base. We rounded it off with the brand’s visuals (banners, icons, colours, typography) and short videos for the counter screens, designed for an adult audience not used to ordering online.
The outcome
Pharmacie Chatelle kept its human approach — advice still given in person at the counter — while gaining a real online touchpoint. Its patients now check the platform more often for their orders and practical information, which has built new habits and eased day-to-day operations. Since then, we’ve continued to support the pharmacy on its identity and materials, while The Fabrik handles maintenance: a collaboration that lasts.