Logo · Web
Vedrin Santé, care on the map.
A full identity and website for a new medical and paramedical centre in Vedrin: a brand rooted in its community, from the logo through to the signage
The project
The context,
and what we did.
The starting point
Vedrin Santé is a brand-new medical and paramedical center in Vedrin, near Namur. Its idea: to bring a multidisciplinary team together under one roof (pediatrics, orthopedic surgery, physiotherapy, speech therapy, psychology, midwifery, tobacco counselling) for whole-person care, as close as possible to local residents. To exist from day one, it needed an identity worthy of that promise: clear, reassuring, human and deeply local.
Our response
We made the territory the heart of the identity. The logo traces the outline of the municipality of Vedrin to assert strong local roots, slips in a stethoscope for care and support, and a location pin, the marker that guides patients and professionals alike. A simple, legible brand that conveys the project at a single glance.
The palette carries that intention further: a petrol blue for trust, a sand and a mineral grey for balance, a yellow for gentleness and energy. Four colours that speak of trust, proximity, balance and gentleness. We rolled it all out across every touchpoint: an outdoor banner reading “Parking / Entrance” to guide from afar, the logo on the window and reception signage, stickering. The identity follows the patient from the street right into the waiting room.
Finally, we designed the website, built with patients in mind: emergency numbers front and center on arrival, a clear presentation of the multidisciplinary team and each person’s expertise, practical information (access from the E411, public transport, free parking, wheelchair accessibility, sample-collection point) and direct contact, practitioner by practitioner. All fully responsive.
The outcome
Vedrin Santé opens with a consistent, credible identity, visible from the street and faithful down to its smallest materials. A website that puts people at the center, the team as much as the patient journey, turning a brand-new centre into a landmark its community reads at once.