Branding · Logo · Web
Just'en Scène, a logo that takes the stage
A logo and website for a children's theatre non-profit — a timeless, playful identity designed for kids and their parents alike.
The project
The context,
and what we did.
The starting point
Just’en Scène is a non-profit founded by Justine Mauroit: theatre workshops for children, stage coaching, and a hall it rents out for events, shows and rehearsals. To get off the ground, it needed a timeless logo — anything but “cliché” — and a website simple enough for parents to find and book a workshop in a few clicks.
Our response
For the logo, we had the idea of splitting a theatre stage in two: the line that emerges draws a “J” — for Justine and for Just’en Scène. We kept to minimalist shapes, with no shadow play, to hold onto that timeless feel; the sans-serif “J” contrasts with the rest of the name and balances the whole.
The website picks up the same colours as the logo. Built on WordPress and fully responsive, it lets visitors book a workshop or rent a space through centralised forms. We leaned into a relaxed, playful tone — the site speaks first to children and their parents — with the simplest possible structure, so you find the right workshop and book it without a detour.
The outcome
Just’en Scène has a distinctive, easy-to-remember identity, true to the association’s joyful spirit, and a clear website that turns booking into a formality. Enough to let the non-profit focus on what matters: theatre, on stage and in life.