Branding · Logo · Print · Web
Soins Verts & Law4Nature, nature on two fronts.
Two identities for two initiatives of the Fondation Terre de Vie — one that heals through nature, the other that defends it through law.
The project
The context,
and what we did.
The starting point
The Fondation Terre de Vie runs two complementary initiatives, united by a shared attachment to the living world. Soins Verts champions a caring, natural approach to wellbeing; Law4Nature works on the legal front to protect biodiversity and the environment. Two ways of acting for the planet — wellbeing on one side, legal engagement on the other — each needing an identity of its own, without losing the common thread.
Our response
We treated the two initiatives as two brands in their own right, consistent yet distinct.
Soins Verts. We built a warm, engaging visual world, then a website designed to reflect its philosophy and make its services easy to reach. We rounded it off with printed materials — flyers and a roll-up — to strengthen its presence at events, and supported its promotion strategy to carry its message further.
Law4Nature. We started from the logo and a strong set of brand guidelines, worthy of the platform’s commitment. We designed a modern, intuitive website that spotlights its legal work, produced materials tailored to social media, and developed a PowerPoint template to structure its presentations and talks across Europe.
The outcome
The Fondation Terre de Vie has two clear, complete identities, each equipped to act: a welcoming world for Soins Verts, an assertive, well-structured brand for Law4Nature. Two different voices, one shared cause — and a foundation ready to carry them both, from hands-on care to legal advocacy.