Logo
Pink Finch, a logo that takes flight.
A logo for a wooden furniture brand — a pink finch, friendly and distinctive, in the image of furniture that is as original as it is affordable.
The project
The context,
and what we did.
The starting point
Pink Finch is a wooden furniture brand not quite like the others: unique pieces, 100% natural wood, imagined and crafted by Aurélie Van Vlasselaer, an architect and interior designer. Original, practical furniture with an affordable design — it needed a logo that told all of that at a single glance.
Our response
The name set the tone: pink, and a finch. The challenge was to suggest the bird without falling into the obvious. We drew a finch that is recognisable yet stylised, deliberately friendly and never too “luxurious” — in the image of furniture that is accessible rather than precious. A logo with character, and one that plays along: the brand even spun off little pink birds, staged and sold as a wink, to anchor its identity in a playful way.
The outcome
Pink Finch has an instantly memorable identity, true to the spirit of its creations: singular, warm and unpretentious. A logo strong enough to live beyond itself, right down to the little pink finches that extend the brand to its customers.
« We wanted a logo in our image: original, warm, no frills. Elicla found the right finch on the first try. »— The Pink Finch team