Orso Editions

The book workshop

White dog with papers falling

Orso Editions

Work

Logo

Website

Business Cards

Colors

Graphic Charter

Other visuals

Client

Orso Editions

Year

2020

Orso Editions is a new publishing house in the North of France, with a wide variety of books, especially for children. We worked together to create a brand identity reflecting the children's dreams and imagination. We made it not too childish as the house plans to publish books for adults too.

For the logo, the client wanted a dog ("Orso"). The dog had to be friendly with floppy ears and dreaming. The values associated with the logo and the dog are "expression", "discovery" and "thinking". For the title, I increased the kerning between the letters to improve readability and leave more space for the "O" (key point of the visual identity, see below)

Logo of a blue dog with papers falling Logo of a dog with papers falling on grey background Animation of a logo

«Orso» can be shortened to the single letter «O» and it is a key point of this visual identity. The visuals are lighter but well recognizable. Furthermore, the shortcut can also have other uses such as a tag for the future collections (for example «O. Adventure», «O. Children», etc...).

Graphic charter with 5 colors (blue, salmon, grey, green, yellow)

The two main colors are blue and salmon along with three other colors that will be used occasionally. The two fonts are Sans Serif for a more friendly and youthful feeling.

Graphic charter with 5 colors (blue, salmon, grey, green, yellow)

The business cards are simple yet recognizable. «Orso» is shortened to the single letter «O» and the "O." is again emphasized in the background of the card.

Business cards of Orso Editions with blue as the main color

The client also asked for a website to show all the books details and to allow visitors to buy physical and digital products.

Website showcase
Horizontal banner with a blue dog

In addition to the branding, I created other visuals like these stickers below for the front of their offices.

Sticker of a dog on the front window of an office

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E: contact@elicla.be

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