For the logo, the client wanted a dog ("Orso"). The dog had to be
friendly with floppy ears and dreaming. The values associated with the
logo and the dog are "expression", "discovery" and "thinking". For the
title, I increased the kerning between the letters to improve
readability and leave more space for the "O" (key point of the visual
identity, see below)
«Orso» can be shortened to the single letter «O» and it is a key point
of this visual identity. The visuals are lighter but well recognizable.
Furthermore, the shortcut can also have other uses such as a tag for the
future collections (for example «O. Adventure», «O. Children», etc...).
The two main colors are blue and salmon along with three other colors
that will be used occasionally. The two fonts are Sans Serif for a more
friendly and youthful feeling.
The business cards are simple yet recognizable. «Orso» is shortened to
the single letter «O» and the "O." is again emphasized in the background
of the card.
In addition to the branding, I created other visuals like these stickers
below for the front of their offices.