Pharmacie Chatelle is a family pharmacy located in Woluwe
Saint-Lambert, a municipality of Brussels. Very attentive to their
patients' needs, the pharmacy give them daily professional advices
to take care of their health. Although the pharmacy wishes to remain
small, the well-being of its patients is essential. In 2022, the
shop undertook the improvement of its website. Elicla collaborated
with The Fabrik agency to offer a complete web platform to its
patients.
Website
The pharmacy's original website was running on an outdated version of
Prestashop (1.6), an open source platform for e-commerce sites. We
decided to strengthen the existing foundation by migrating the website
to the latest version (1.7) and completely changing the outdated
ergonomics.
Our partner, The Fabrik, was responsible for migrating more than 10,000
pharmaceutical items to the new version and developing custom modules to
facilitate online tracking and ordering of items :
Synchronization of the product catalog with the Medipim database.
Integration of the Febelco distributor's back-end to ensure inventory
data updates.
Integration with the Nextpharm pharmacy management software for
automated reservation integration and management of prices displayed
on the online store.
The Fabrik also developed a REACT Native application to allow patients
to scan their prescription and place an order directly at the pharmacy.
Meanwhile, Elicla was responsible for visually enhancing the website to
make it simpler, more efficient, and more user-friendly.
Instead of starting from scratch, we based the design on the default
theme of Prestashop 1.7 and added a visual overlay (a child theme) and
adapted various elements to the pharmacy's needs.
This way, the new pharmacy theme is personalized while remaining
flexible, scalable, and taking advantage of the latest updates pushed
directly by Prestashop.
To reach a wider audience, the site is also fully translated into Dutch.
Various visuals
In addition to the layout, Elicla also created numerous banners and
other visual elements (icons, colors, typography, images, buttons,
etc.) that also contribute to making the site more enjoyable.
Videos
The pharmacy has interactive screens behind its counter.
To this end, Elicla has created some very short promotional videos to
highlight the new website and, more specificly, the simple way to order
online without paying or registering.
The videos were mainly intended for older audience not familiar with
ordering online.
Conclusion
Pharmacie Chatelle has chosen a "human" communication approach by
continuing to provide advice on-site, but the new website and the new
communication made it possible to get closer to its patients and to
gradually establish new habits among its clients. Indeed, customers now
consult the pharmacy's platform more often for their orders and
practical information, greatly facilitating daily operations.
Since the end of the project, Elicla and The Fabrik continue to
collaborate to provide the best possible services to the pharmacy. The
Fabrik is mainly responsible for site maintenance and adding new
functionalities, while Elicla continues to handle the pharmacy's visual
identity by creating various communication materials such as banners,
videos, posters, etc.
